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AEO (Answer Engine Optimization) is the practice of structuring your content so AI-powered engines — Google AI Overviews, ChatGPT, Gemini, and Perplexity — select it as the direct answer to a user query. The three core signals are FAQPage schema, question-format headings, and concise answer paragraphs that open with the answer, not the background.
Search changed fundamentally when Google launched AI Overviews in 2024. More than half of all Google searches now end without a single click — the AI pulls one answer and shows it at the top of the page. Voice assistants read one response. ChatGPT cites one source. AEO is the discipline of making sure that source is your page, not a competitor's.
Traditional SEO earns a position in a list of ten blue links. AEO earns the single slot above that list. The difference is not just more visibility — it determines whether your brand appears in AI-driven search at all.
Our tool fetches your live page, parses the HTML, and scores it across 12 AEO signals in under 15 seconds. Every signal maps directly to a factor used by Google's AI Overview system, Perplexity's source-selection algorithm, and ChatGPT Browse.
In 2023, a top-ten Google ranking reached most of your audience. Today, over a billion users ask questions directly to ChatGPT, Gemini, Perplexity, or a Google AI Overview — and those platforms cite one or two sources, not ten. Pages that lack FAQ schema, carry thin content, or block AI crawlers do not appear in those answers, regardless of their traditional SEO ranking.
AEO improvements are fast to implement. You do not need to rebuild your site. Restructuring how content is written and marked up compounds fast — the effect on AI visibility shows up within days of Google re-crawling the page.
Adding FAQPage JSON-LD lets AI systems extract your Q&A pairs directly. Pages with this schema appear in Google AI Overviews 5× more often. Most pages can add it in under an hour.
AI chunks content at heading boundaries. H2s written as questions — "How does X work?", "What is Y?" — create standalone answer sections that can be cited independently of the rest of the page.
Put the direct answer in the first two sentences under every heading. AI systems are trained on the inverted pyramid. An answer buried in sentence four means that section gets skipped entirely.
Search has changed. Ranking in the list is no longer enough — you need to win the answer slot above it.
Ranks your page in Google's list of blue links. Focuses on keywords, backlinks, page authority, and technical health. Still essential — but no longer sufficient on its own.
Gets your content featured as the direct answer in Google AI Overviews, voice search results, and AI assistants. The key signals are FAQPage schema, question-format headings, and answer-first paragraphs.
Our AEO checker scores your page across the signals that make AI answer engines more likely to feature your content as a direct answer.
Check Your AEO Score →Our GEO checker scores how likely AI models are to cite your site — based on the authority, depth, and trustworthiness signals that LLMs use to select sources.
Check Your GEO Score →Every answer below leads with the direct response — the way AI engines prefer to extract and cite content.
SEO Inspector Hub is a free tools platform built by an SEO team that has tracked how Google, ChatGPT, and Perplexity select content sources since AI Overviews launched in 2024. The 12 signals this checker evaluates come directly from Google's published guidance on AI Overviews, Perplexity's documented source-ranking criteria, and patterns observed across hundreds of pages that do and do not appear in AI-generated answers.
The tool runs on live page data — not cached results. Every check fetches your actual URL at the time of the request, so the score reflects what AI crawlers see today. FAQPage schema detection, question-heading ratio, AI bot access, and content depth are weighted using the same priority order that our team uses when auditing client pages.
If you find a signal that seems miscalibrated or want to suggest an additional AEO check, contact the team. The checker is updated as AI search behaviour evolves.
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