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AI Search Optimization: How to Get Cited by ChatGPT, Perplexity & AI Overviews

AI search optimization combines AEO and GEO to help your content get featured in answer engines and cited by generative AI. Run a free score below, then use this guide to fix what's holding you back.

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What Is AEO

Answer Engine Optimization, Explained

AEO is the practice of structuring your content so answer engines — Google AI Overviews, voice assistants, and chat-based search — can lift a direct answer straight from your page. That means concise, question-style headings, FAQ schema, and answer paragraphs that stand on their own without requiring the reader to click through.

Our AEO checker scores your page against these signals and tells you exactly what's missing. For the full breakdown, read What Is AEO (Answer Engine Optimization).

What Is GEO

Generative Engine Optimization, Explained

GEO is the discipline of getting large language models — ChatGPT, Claude, Gemini, Perplexity — to cite your site as a source when generating an answer. Unlike AEO, GEO depends less on formatting and more on topical authority, clear entity relationships, and factual, well-sourced writing that models can confidently attribute.

Run our GEO checker to see how citation-ready your page is, or read the full explainer: What Is Generative Engine Optimization (GEO).

Comparison

AEO vs GEO vs Traditional SEO

All three disciplines aim to get your content in front of people — they differ in where and how.

DisciplineGoalPrimary SurfaceKey Signal
Traditional SEORank in blue-link search resultsGoogle, Bing SERPsBacklinks, keyword relevance, technical health
AEOGet featured as a direct answerAI Overviews, voice search, featured snippetsFAQ schema, concise answer paragraphs
GEOGet cited as a source by AI modelsChatGPT, Perplexity, Gemini, ClaudeTopical authority, factual clarity, entity structure

For the complete breakdown with examples, see our original piece: AEO vs GEO vs SEO: What's the Difference in 2026.

Action Checklist

How to Optimize for AI Search

In This Guide

Free Tools

Check Your AI Search Readiness

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AEO Checker

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GEO Checker

See how likely LLMs are to cite your site as a source. Free, no signup.

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FAQ

Frequently Asked Questions

What is AI search optimization?

AI search optimization is the practice of structuring and writing website content so it can be understood, trusted, and cited by AI systems such as ChatGPT, Perplexity, Gemini, and Google AI Overviews. It combines AEO and GEO with traditional SEO fundamentals.

What is the difference between AEO and GEO?

AEO focuses on getting content featured as a direct answer in answer engines and voice search. GEO focuses on getting large language models to cite your site as a source when generating answers.

Do I need to abandon traditional SEO for AEO and GEO?

No. AEO and GEO build on top of traditional SEO. Crawlability, page speed, and structured data are still prerequisites for AI systems to access and understand your content.

How can I check if my site is optimized for AI search?

Use a dedicated AEO checker and GEO checker to score your page's readiness. SEO Inspector Hub provides both for free alongside a standard SEO audit.